Costco has introduced a purchase limit of two gold bars per customer per 24-hour period in response to strong demand for its 24-karat, one-ounce gold bars. Since their introduction in 2023 at roughly $1,950–$1,980 each, these bars have repeatedly sold out within hours of being restocked.
A Bloomberg survey indicated that about 77% of Costco locations across 46 states experienced sellouts during the first week of October 2024. That rapid turnover has prompted the retailer to restrict quantities to ensure more customers have a chance to buy the product.
Analysts at Wells Fargo estimate Costco’s gold bullion sales could be generating between $100 million and $200 million per month. While that suggests a significant revenue stream tied to the product, financial professionals emphasize that precious metals are subject to considerable price volatility. Investors considering physical gold should weigh storage, liquidity, and price swings alongside potential benefits as a portfolio diversifier.
Costco’s move to limit purchases follows broader retail and supply patterns where high-demand items are capped to prevent hoarding and allow wider distribution. By enforcing a two-bar limit within a 24-hour window, the company aims to manage inventory more predictably and reduce the advantage for resellers who might buy large quantities for rapid resale.
For consumers, this policy means planning purchases and monitoring restocks more closely. Costco members interested in gold bars should check local store announcements and stock updates, and be prepared for quick sellouts when new shipments arrive. As with any investment in physical commodities, buyers should consider their long-term goals, transaction costs, and how such purchases fit into their overall financial strategy.